Changing Signs of Truth: A Christian Introduction to the Semiotics of Communication

Changing Signs of Truth: A Christian Introduction to the Semiotics of Communication

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What signals are you sending when you share the gospel?The importance of signs for communicating truth has been recognized throughout the ages.

Crystal L.

Downing traces this awareness from biblical texts, through figures from church history like John Wycliffe and William Tyndale, to more recent writers Samuel Taylor Coleridge and C.

Lewis.

In the nineteenth century, this legacy of interest in the activity of signs brought about a new field of academic study.

In this book, Downing puts the discipline of semiotics within reach for beginners through analysis of the movement?s key theorists, Ferdinand de Saussure, Charles Sanders Peirce, Mikhail Bakhtin and others.

She then draws out the implications for effective communication of the gospel of Jesus Christ within our shifting cultural landscape.

Her fundamental thesis is that "Failure to understand how signs work--as effects of the cultures we seek to affect--inevitably undermines not just our political and moral agendas but, worse, the gospel of Jesus Christ.

"Writing with humor, clarity and flare, Downing lucidly explains the sophisticated thinking of leaders in semiotics for nonexperts.

Of value to all those interested in communication in any context, this work will be of special interest to students majoring in communications or English or to students in evangelism and preaching courses at the undergraduate and graduate level.

First published
2012
Publishers
Ivp

I still remember when I began my journey in philosophy. My first undergraduate course was an exciting adventure.

The Changing Signs of Truth is a fascinating book by Crystal Downing. It discusses the power of "signs", or at risk of oversimplifying things, how symbolism in our communication forms how we understand and view the world.

Well-researched and manifested in a uniquely readable but multifaceted prose, this book is a must-read for anyone looking to begin a lifelong journey of discussing faith with increasing lucidity. It transitions easily from an entertaining read to a commonly used tool on the bookshelf; Downing has accumulated and interpreted a powerful resource for communicators and constructors of Christian dialogue that builds in value over multiple revisits.

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