SAGE Handbook of Marketing Theory

SAGE Handbook of Marketing Theory

by Barbara Stern
4/5
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This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume.

It covers the historical development of marketing theory, its philosophical underpinnings, major theoretical debates and contemporary issues in marketing theory.

First published
2013
Publishers
SAGE Publications· Limited
Language
English

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